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MKTG 2010, Student Edition (with Printed Access Card), 4th Edition
Lamb/Hair/McDaniel
Published by Business Higher Education
© 2011
ISBN 9780538468244
NOT YET PUBLISHED

Description\| Features\| New-To-Edition\| TOC\| E-Content
Created through a "student-tested, faculty-approved" continuous review process with students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diverse lifestyles of today�s learners at a value-based price.

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