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Business Research Methods (with Qualtrics Card), 8th Edition
Zikmund/Babin/Carr/Griffin
Published by Business Higher Education
© 2010
ISBN 9781439080672
IN PRINT

Description\| Features\| New-To-Edition\| TOC\| E-Content
This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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