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MKTG 3.0 2009 Edition (with Review Card and Printed Access Card), 3rd Edition
Lamb/Hair/McDaniel
Published by Business Higher Education
© 2010
ISBN 9780324789287
IN PRINT

Description\| Features\| New-To-Edition\| TOC\| E-Content
MKTG 3.0 delivers exactly what today's students need -- and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 3.0. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

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