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MKTG 2.0, 2008 - 2009 Student Edition (with Review Card and Printed Access Card), 2nd Edition
Lamb/Hair/McDaniel
Published by Business Higher Education
© 2009
ISBN 9780324659801
OLD EDITION/SUPERSEDED

Description\| Features\| New-To-Edition\| TOC\| E-Content
MKTG 2 delivers exactly what today's students need � and want. How do we know? We asked. Wanting to build upon the success of MKTG we solicited feedback from thousands of students and hundreds of faculty about their experience with MKTG to understand how we might improve upon a winner. The result is MKTG 2. New examples, a more open page design, and even better technology, still delivered at an incredibly low price. A teaching and learning solution unlike any other!

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