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MKTG 2007 Edition (with Review Cards and MKTG 1-Semester Printed Access Card), 1st Edition
Lamb/Hair/McDaniel
Published by Business Higher Education
© 2008
ISBN 9780324548143
OLD EDITION/SUPERSEDED

Description\| Features\| New-To-Edition\| TOC\| E-Content
MKTG 2007/2008 is an extremely concise, visually appealing book containing all the core marketing concepts students need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow students to study wherever they are and whenever they have time. MKTG 2007 increases the chances your students will be prepared for and engaged in your principles of marketing course. Because MKTG is a concepts-driven format, you'll have greater flexibility to incorporate other materials and tailor their course to their students' interests and learning needs.

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