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Essentials of Marketing, 5th Edition
Lamb/Hair/McDaniel
Published by Business Higher Education
© 2006
ISBN 9780324316643
OLD EDITION/SUPERSEDED

Description\| Features\| New-To-Edition\| TOC\| E-Content
ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package.

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