Product Detail

Cengage - Learning


Service Direct

Home > Product Details

Essentials of Marketing Research, 3rd Edition
Zikmund/Babin
Published by Business Higher Education
© 2007
ISBN 9780324320879
OLD EDITION/SUPERSEDED

Description\| Features\| New-To-Edition\| TOC\| E-Content
In response to market feedback, ESSENTIALS OF MARKETING RESEARCH, 3rd, was developed directly from the ninth edition of Barry J. Babin and William Zikmund's best-selling Exploring Marketing Research text. ESSENTIAL'S OF MARKETING RESEARCH focuses on students as managers, not practitioners, of marketing research. It addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs, but it is designed specifically for instructors who prefer a more concise introduction to marketing research topics.

Anonymous User

Login | Register

You have no items in your solutions cart.
View Cart