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Business Research Methods (with Web Surveyor Certificate and InfoTrac®), 7th Edition
Zikmund
Published by Business Higher Education
© 2003
ISBN 9780030350849
OLD EDITION/SUPERSEDED

Description\| Features\| New-To-Edition\| TOC\| E-Content
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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