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Effective Marketing with InfoTrac College Edition, 3rd Edition
Zikmund/d'Amico
Published by Business Higher Education
© 2002
ISBN 9780324063929
RUN OUT

Description\| Features\| New-To-Edition\| TOC\| E-Content
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping students adapt to and strategically plan for changes in the marketing environment.

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